Mon. Mar 27th, 2023

Apple has announced a new effort to support improved water, sanitation, and hygiene outcomes in India. The Cupertino-based tech giant has partnered with environmental NGO Frank Water. Apple will be supporting the development of an innovative, scalable approach that strengthens local water management and decision making, and expands equitable access to water quality data.
“Some of the most powerful solutions to climate change and the global water crisis come from the communities living every day with these challenges,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. “By supporting innovative, community-based approaches in India and around the world, Apple is making progress toward our global climate goals while doing our part to help people improve their lives.”
Details about the program
The program will begin with a pilot in Anekal taluk on the outskirts of Bengaluru. According to a press release by Apple, Frank Water is surveying households and analysing multiple data sources to map how water is used in the area. To do this, the organisation uses hydrological modelling and is developing a state-of-the-art decision support process, which puts tools in the hands of the community.
Further, the partnership brings together leading experts, local organisations, businesses, and community members in the pilot area to improve collaborative decision-making around shared water resources. Apple says that along with Frank Water, and local partners, the aim is to use the enhanced data and expanded partnerships to demonstrate how collective water stewardship, working alongside businesses, can be a model to replicate across India and beyond.
Apple has also been working with the Applied Environmental Research Foundation (AERF) to preserve mangroves along India’s coast. Since the partnership launched in 2021, local villagers signed conservation agreements that helped over 200 marginal fishing community members across Roha, Pen, and Alibaug blocks in the Raigad district of Maharashtra, claims Apple.

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Tanushree K

By Tanushree


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